Use Long Tail Keywords To Increase Traffic
Locating a website owner who doesn’t want to see an increase in traffic is something akin to finding a needle in a haystack. Increased traffic can equal more sales, more readers and more advertising revenue. Tapping into the power of long tail keywords has become the latest craze for making this happen, and rightfully so.
The theory behind long tail keyword comes from a Wired Magazine article in which Chris Anderson spoke of the benefits of catering to the minority. Rather than selling high-demand products, Anderson suggested that in going for niche items their collective sales could outperform more popular products. The theory translates quite nicely for website owners, as well.
Anyone who uses Internet search engines very likely already understands what long tail keywords are. These are nothing more than the phrases that people type into search engines to find sites that are more targeted to their needs. Rather than sending a searcher to a site that’s rich with the most popular keyword, this type of search targets results. In essence, it sends people to the sites that fit their desired niche or need.
The idea here involves taking advantage of the way people actually use search engines when they want very specific information. Instead of landing on a site with cursory information about a topic, a user that inputs phrases is more likely to find sites that fit the specific need. A person looking for information on the cast for a specific television show, for example, might type in the show’s name. Or, they might include the words “cast list,” “cast and crew” or “actors in” for example. These particular terms generally don’t have the competition for ranking that other search terms might. This means it might be easier for a site owner to obtain traffic based on the new keyword phrases.
Long tail keywords don’t work exactly the same way that more popular keywords might, but they can be rather effective. By working to drive smaller, steady streams of traffic to a website, long tail keywords can pay off with increased traffic, conversions and even search engine rankings. These words make it easier to compete and lead where the competition isn’t as high.
Putting the long tail keyword strategy to work on a website requires finding the right words to use. There are several easy ways to do this.
One way that site managers often use is to purchase or use a tracking program such as HitTail.com. This program analyze a site and makes suggestions on long tail phrases that might work. HitTail is easy to use and very helpful. Another method involves actually looking at the phrases visitors to a website type in for internal searches. This can be a great way to find out exactly what things visitors are searching for, which can lead to better optimization. The Google Adwords Keyword Tool and other similar programs like Ad Word Analyzer software can also be quite beneficial.
Other options for optimizing traffic with the right phrases exist. They include looking at the competition to see what long tail keywords they use and even just allowing a natural development to take place. The latter involves simply adding more content to a website on a regular basis, using core keywords and phrases as the backbone.
Getting started in optimizing a website with long tail keywords isn’t very difficult. Most people suggest looking at competition sites to see what they do and then figuring out the best phrases to use in the optimization process. Next comes a need to increase content that could help in tapping into the traffic. And of course, do consider using keyword tools to speed up the research process.
Driving traffic to a website isn’t always easy. Going through the backdoor by targeting niches can be one way to make this happen. Long tail keywords are the key that can unlock it all. It is extremely important to use them.
Jeff Alderson is a Florida based software developer. He is an expert on PPC and SEO tactics. To boost sales, Jeff suggests using a keyword tool to find money-making keywords
Comments
Leave a Reply
You must be logged in to post a comment.
-
Add to Technorati Favorites
-
Advertising
-
Advertising