How ToTop The Search Engines Using Linking The Easy Way
The purpose of this article is to explain what linking is, the importance of linking, and how to use it to catapult your search engine rankings.
So, just what is linking? Well, put simply, it’s the online equivalent of getting “votes” for your website, and getting those links is a lot easier than you might think.
Right, if I seem to digress a little here, trust me, it is relevant. To understand linking you need to know a little bit about “spiders” and their purpose. Spiders are programs that “crawl” sites and report back to their search engine what their findings are. Their purpose is to make it easy for sites to get listed in their search engine.
Spiders work by finding links (see, I told you it was relevant) to websites, visiting those websites, going through the content, and then reporting the findings back to the site for which they are working. I.E. Google spiders crawl sites and report back to the main database. From there the information is added to the search engine, and the site shows up in Google search results. The same happens with pretty much any search engine.
OK, that’s the basic nuts and bolts. So what does it mean to you and how can you use it to increase your rankings? Well, essentally, by having good quality and relevant content on your website (your optimised articles) you’ll be pleasing the spiders. Now if you have links from other sites related to your content as well then, you’re way ahead of the game. Spiders love links.
Now here’s the good bit. All you need to do in order to get links back to your website is submit articles to article directories, or write a press release related to your niche market. You link back to your site from the resource box at the bottom of your article or press release.
Other website owners in your niche will be on the lookout for content to add to their own site, and will visit article directories to do so. They’ll pick up on your article, add it to their site ( they legally have to keep the resource box with your link intact) so now you have other sites linking to yours all over the place. This will really impress the spiders and your rankings will start to shoot up.
To find article directories simply go to your favourite search engine and type in “article directories” you will find loads. They are the life blood of the net.
As I mentioned before, press releases are another great way to get links back to your site. Not only that, they are a brilliant way to get free publicity for your ebook or site. It’s easy, just go to prweb.com and submit your press release to them. It will cost a small amount to have them blast it all over the internet, but it will mean that you get dozens, hundreds, or even thousands, of one way links back to you site. What do you think that will do to your rankings?
OK, there you have it, all that remains is for you to go out and do it. Trust me, it’s not only easy, it’s fun, and it does work. Enjoy.
Chris Haycock is an information publisher specialising in helping people start their own home internet based business. You can get an absolutely no cost two hour video on how to create your own information products in one day, without writing a single word, and start your own niche ebook business, by going to: www.easyebizz.com
Search Engine Optimization Strategies ~ Building One-way Links
One-way links or links from other web sites to your own web site are valuable web promotion tools for two reasons. First, they boost your page rank because search engines usually include link popularity in their search algorithms, so the more one-way links you have and the more relevant the web sites these links are found, the higher your link popularity is. Second, links from other sites that point toward your web site increase your web traffic because the visitors of the other web sites are exposed to your links and may consequently click them to get to your site. Link building and one-way link building in particular should be done by any web master who is serious about promoting his or her web site.
— Basic one-way link building —
The best way to get other web sites to backlink to your site is by making their web masters want to link up with you. The way to do this is to maintain a professional, tasteful and highly desirable web site.
Your web site should have creative, well-written, and exceptional content so that other web masters would covet your content for their own or would want to provide their visitors with a link to worthy content that they themselves don’t have. And since these web masters want your content for their own web sites, it is reasonable to assume that their web sites are related to yours. Therefore when these web sites link back to you, you will get the most effective type of one-way links or backlinks, which are those that come from relevant web sites.
— Link building through article or content submission —
A variation of the above is actively seeking one-way links using your own web site content or other specially written content. This is done by submitting articles to article directories, forums and blogs that contain anchored text that would direct the reader to your site when clicked. Another way to do this would be to submit articles and/or RSS feeds to other web sites.
This method of backlinking is very effective in getting your web site valuable one-way links because you provide the other web sites, the article directories, the forums, and the blogs content that they need for their own visitors’ use. Web administrators welcome your content. And your links go where your content does, of course.
You have to remember, though, that you have to be very careful in choosing the websites, article directories, forums, and blogs you post your content to. First, they should be relevant to your web site so that the one-way links you obtain carry more weight; and second, they should be indexed by the search engines or your backlinks will be wasted.
— Web Directory link building —
Web directories are an important source of one-way links. You must submit your links to popular web directories like Yahoo and DMOZ because backlinks from them give your link popularity and therefore your page rank a big boost. There are web directories that are free but you may have to wait months before your links are posted.
When you submit your links to web directories, make sure to include the categories you want your link to be part of. Choose the categories carefully because search engines still consider this in link popularity and page ranking.
— Link building through web news flash —
There are sites that are specifically for web news and announcements and you can submit your own press release for free or for a minimal fee. However, you must have something newsworthy to post before you can make use of this link-building avenue.
David Bain is the founder of the free report “Top 10 Search Engine Optimization Mistakes“. Visit www.Top10SEOMistakes.com to download the report today.
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