On Page SEO Optimization Techniques
As every Internet user knows, search engine optimization, or SEO, is incredibly important. You can’t get visitors without a high ranking with the search engines, and this is where search engine optimization -SEO- comes in. You have a web site because you want to have visitors, and without visitors there’s really no reason to have a web site at all - right? If you want your site to work, you have to know how to make search engines work for you.
But search engines can be a tricky thing, and not everyone knows how to really use them. A lot of Internet users go to a search engine first, no matter what they might be looking for online. The thousands and thousands of sites that the search engine doesn’t find simply don’t get visited, because no one knows that they exist. Anyone who has ever had a web site knows a little something about SEO, but not everyone knows exactly how to make the most out of it. Search engine optimization can be used to get you more visitors than you ever dreamed, and that’s the whole point of the Internet.
Your web site consists of many different pages, and every single one of these pages can be maximized for search engine optimization. Using your search engine techniques on every page will definitely increase you web traffic and your ranking with the search engines. The tips below will help you turn your site into a number one:
Internal links
First of all, search engines like sites that have lots of links. Put links on every single page of your site. Internal links are the best, because these links will keep your visitors within your site no matter how much they click around and choose different links. Internal links can even link to different places on the same page of the site. Putting your links within content on the page will also help increase your ranking with the search engines. Placing lots of internal links on your site is a great way to optimize your site for the search engines.
External links
You definitely want to have fewer externals than internal links. External links will only lead visitors away from you site, and you don’t want that. However, search engines give higher rankings to sites that have both kinds of links - so be sure to include some within the pages of your site. These links can be buried at the margins or at the bottom of the page, if you wish, but they should still be present.
Keywords
Naturally, your keywords are the most important part of your web site. Each and every single page of your site should be optimized for keywords. Whatever your keywords are, you want them to appear at least four times per page of your site. Keywords must always appear within content, meaning with other text, on the site. Search engines, while they can’t read, can scan text. The more content you have, the better, and you want your keywords to appear frequently within that text on your pages. Optimize every page for keywords, and you’ll get a much higher ranking with the search engines.
Everyone with a web site knows how important search engine optimization is. Search engines will bring in visitors, and a web site must have lots of visitors to thrive. By optimizing every page of your site, you’ll increase your chances of getting a high ranking. High ranking with search engines means more visitors. More visitors mean more profits and more business for you. That’s why SEO is so important, and that’s why it’s something that you absolutely have to do!
Charles Preston is the president of Click Response. Click Response offers small businesses a search engine optimization service that guarantees 1st page ranking at an affordable price.
SEO - Competition Analysis, Onsite Optimization
The above statement should not be taken as meaning that early in the campaign is the only time that competition analysis is important for Home Business Start site.
Once you are holding a top position your competition will undoubtedly renew their efforts to take back what you have replaced.
Competition analysis is a step that must be taken to find out what you need to do to take a top position but which also should be performed periodically to detect your competitor’s efforts to take back “their” former positions.
In this article we will cover onsite factors which must be considered and in part two we will cover external factor analysis including incoming links, anchor text, PageRank, etc.
Onsite factors
Onsite factors of your website are the easiest to address as they are factors which are under your complete control. You have the power to change anything within your Home Business Start site from the content, internal linking structure, and even the design structure itself.
Key onsite factors that must be considered in competition analysis are:
• Titles and meta tags
• Keyword density and content
• Special formats and positioning
There are many tools that are available to help you determine what the optimal levels are. Generally these are knows as KDA (Keyword Density Analysis) tools.
The reason to choose SEO Optimizer is twofold.
First, it provides very easy to read and thorough information that can be analyzed quickly and second, it has built in tools to analyze offsite factors to a level that don’t exist in whatever software.
Essentially this means for you that a single tool can basically give you the recipe you will need to take and hold your position in the top ten.
Title and meta tags.
While meta tags definitely don’t hold the weight they once did they are certainly worth adding to your Home Business Start site given that they take seconds to add.
Titles on the other hand hold significant weight and must be created carefully to insure that they hold maximum SEO effectiveness and also that they appeal to the searchers.
In analyzing the titles and meta tags essentially you are looking for the optimal keyword density of those tags. A KDA tool will let you know what percentage of your competitions tags are made up of the targeted keywords.
A good KDA tool will also display the range or average of percentages. Due to their low weight, meta tags don’t have to be given quite the attention that titles do. When you are optimizing your titles you will want to insure that you fall somewhere near the middle of the pack.
Hopefully in your industry, the top ten sites have relatively close percentages in which case it is easy to determine what the optimal percentage is, however assuming that they don’t, you will want to gear your title tag to something that falls in the upper end of the range (though not over) of densities and also keep that title interesting to the searcher who will see it as the link to your site in the search results.
Google at least and probably the other major engines as well have or will be adding into the ranking algorithm a function that records the number of times a specific link is clicked when it appears in the results.
If your site appears in the top of the results but is not click at a rate that is acceptable for that position your website will slip.
Like any other marketing tool, your title tag is the gateway from the search engine results to your website: insure you’ve created an attractive welcome mat.
I, Juhani Tontti, am a professional NetBizMarketer and always willing to co-operate with serious NetBizMarketers. Look at my site, which gives a living to me: http://www.Way2Miracle.com. I have a gift to you: ebook, 325 pages, download it. Subscribe my newsletter course.
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