Submissions as an Evergreen SEO Strategy
Ask any webmaster and they will have tried their hand at submissions to optimize their websites placement in search engines. But what is the fuss all about? Do submissions actually yield better search engine placement. Let us try to dissect this issue.
I do not like automated submissions as they lead to spam, so let us talk about manual submission. There are primarily 2 types of manual submissions:
Manual Directory Submissions
In this type of submission, you go ahead and fill up forms set up by web directories. A web directory is to websites what a phone directory is to phone numbers. Web directories can be free or paid. I have found that there are many free web directories and a few exceptionally good paid ones. Also, though most web directories are generic, some are niche web directories — for instance I have seen legal web directories, real estate web directories, health web directories and what have you. My experience is that manual directory submissions do not help in raising the search engine ranks of the websites significantly. But, they can certainly help search engines in understanding the theme of the website. This is primarily because your site will be listed in the directory on a page that is about tightly related sites.
Manual Article Submissions
Quite naturally, I am a fan of manual article submissions. I say that as I am creating this article for exclusive distribution by article submission sites. That you are reading this article is testament to the fact that word does go out and you can gain popularity by submitting articles to article submission sites. But, there are a couple of ifs and buts. First of all, the world of article sites is quite lopsided. For every good article directory there are a hundred junk sites. Make sure to do your research to ensure that you are not stuck with the junk kind. Second, if at all possible, try to submit unique articles to different article sites. At least make them a little different. The reason for this is that search engines such as Google have become very smart. They are able to read the same article on different sites and despite some of the surrounding text being different; they are able to tell that the article is a duplicate. What these search engines do is to relegate these duplicate pages to a supplemental or lower priority index. Hence the links on these pages will also get much less benefit.
Ajeet Khurana is a web enthusiast and an author. He recommends: Submit Planet SEO Services, Article Submission and Branding.
How to choose paid directory for web site listing
Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity by having one way inbound links from theme based sites or pages, with different optimized anchor text, from different IP Class blocks and domains. This can easily be achieved by buying Internet web directory listings. Directory promotion is one of the best methods of website promotion. Before buying directory listing or registration you must check the following points to ensure that you are going to get what you need.
Dmoz and Yahoo Listing
Ensure that web page directory where you are going to buy registration is listed in Dmoz and Yahoo Directory. It will ensure quality of the web site directory.
Static Text Links
Ensure that you are getting static text links which are also known as search engine friendly links from such directories. Various directories use redirection method in website listing to count hits or rating. There links are usually not indexed by search engines and you cannot get any link popularity benefit out of it. For example domain.com/cgi-bin/jump.cgi?ID=5 (redirection method)
Web Directory URL’s
Ensure that website directory URL’s are search engine friendly as search engine index them easily. If website directory has dynamic URL’s search engine some time find difficulty in indexing or may not index whole directory as it is which generate duplicate URL’s
Age of Web Site Directory
Check the age of directory which is very important to determine its stability and quality. Universal rule is ” Old is Gold”. Search engines give more weight to old domains. You can check Whois record to determine the age of web directory. Many new directories disappear after few months for one or another reason.
Major Search Engine Inclusion
Ensure that paid directory you choose are listed in Google, Yahoo and MSN. Recently Google has banned many directories or poor quality Internet directories.
Keyword in Title
Ensure that web site directory editor allows using anchor text of your choice so that you add your keyword in Title
Alex Ranking and Google PageRank
Ensure that paid directory has good Google PageRank and Alex Ranking. Quality directory is always a good source of direct traffic to your website.
“no-follow” Tag
Ensure that directory is not using “no-follow” tag on your static text link as this tag prohibits search engine to count it as vote or link.
Quality of Websites Listed
Check the quality of websites listed on directory it will ensure the directory quality. Specially check the quality of websites listed in your category to ensure that your link will be from a relevant quality or authority page
Sponsorship Listing
Ensure that there is provision to enhance your listing from regular to sponsored listing. Some time you get good traffic and may like to enhance to Sponsorship Listing.
Directory Ranking
Check search engine ranking of web directory for specific category topics. If web directory categories are ranking on search engine then it means it is a quality directory.
Too Many Empty Categories
Ensure that web directory should not have too many empty categories as search engine consider them duplicate pages. It indicates the web directory is not popular and it will not give much traffic.
Number of Outbound Links
Ensure that number of website listed on page is not more than 50 as higher the sites listed lesser the link popularity and traffic you will get. If links are higher the probability of visitor click on you listing will be less. Also ensure that you are listed on first page of category.
Back Link and its Quality
Check Web directory back links and its quality. See category where you are going to be listed is shown in search engines back links or not.
Payment Option Annual or Permanent
Check either web site directory accept annual fee for listing or One time for permanent listing It will help you in calculating ROI on directory listing.
Site-Wide Link
Ensure that web directory is not selling site-wide links as search engine banned few directories in past which are selling site-wide links or selling PageRank
Mission of Directory
Carefully study the mission of web directory. Choose the directory which has committed to building a comprehensive directory, while maintaining a high standard of listings. Beware of web directories whose mission is to just sell PageRank or listing only for search engine purposes as sooner or later they will be banned by search engines.
So if you ensure some of these above mentioned points not only such directory listings will help you build a good link popularity for your website but will also increase your site visibility and lead to more traffic.
About the Author
The Article is written by Submit Shop Team specialized in Directory Inclusion Services. Visit http://www.submitshop.com for more information. See http://www.submitshop.com/services/directory-submission-services.html for more information on Submit Shop Directory Submission Services.
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